The Lip Balm Revolution

The Oral Care Industry has always been a hot topic in mainstream society whether you like it or not. The products come in many different sizes, flavors, and strengths. This industry is no “cake walk” as it’s loaded with hundreds of brands which can leave the consumer very frustrated on what to buy. When it comes to making a statement or impact on society, Evolution of Smooth is the brand with the plan. Fast Company reveals that Evolution of Smooth is creating the biggest waves and is making the most noise as of today. Brands such as Chapstick, Blistex, and Burt’s Bees are still around, but they haven’t made any unique or necessary changes to get the public in a uproar.

EOS lip balm is actually the second best selling lip balm in the nation right behind Burt’s Bees. Of “Burt’s” has many a year head start which has made it into a well established brand. EOS on the other hand has had to work it’s way up with hard work over an 8 year span and the hard work is paying off with 1 Million units of these cylindrical spheres being sold on a weekly basis. EOS has a great marketing team that knows exactly who is purchasing the products and this targeted marketing is working wonders. It is reported that Evolution of Smooth should be looking at sales around $2 Billion by the time 2020 comes around which will surely place it at the very top of the lip balm apex.

Even celebrities have gotten in on this craze with Christina Aguilera, Miley Cyrus, Demi Lovato, Jennifer Lopez, and Kim Kardashian have all been spotted applying the delightful flavored EOS lip balm. Whether your taste buds are seeking strawberry sorbet, medicated tangerine, sweet mint, blueberry acai, or passion fruit; the Evolution of Smooth has what you need when you need it. The products are available on eBay or thru the website,


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