Luiz Carlos Trabuco Cappi’s Rise Through The Ranks

A native of Brazil, Luiz Carlos Trabuco Cappi was born in Marilia, Sao Paolo on October 5, 1951. He started working with Banco Bradesco in1969, where he rose through the ranks until his current position today as the President and CEO of the bank.

He assumed the CEO position when Lazaro Brandao, 91, retired earlier. Luiz Carlos Trabuco Cappi got his Degree in Philosophy at Sao Paolo’s School of Philosophy, Sciences and Literature. Most of his professional time was devoted to Bradesco ever since he entered the bank in 1969. He worked his way from the bottom ranks to the top until he got promoted to Department Director 1984. Afterwards he was assigned as Managing Officer in 1998, and moves on to become an Executive President in 1999.

His remarkable rise in career was due to his diligent work and loyalty to the organization that he started with. When he was appointed as the President of Banco Bradesco in 2009, he instigated a move that will lead Bradesco to become one of the most sought after banks in Brazil. Way back then, Bradesco lost a part of its market share because Unibanco its rival merged with Banco Itau. To be able to regain what was lost both in finances and market share, Luiz Carlos Trabuco Cappi made a proposal to purchase HSBC Brasil, which as ultimately approved by Lazaro Brandao. The cost of the acquisition was great but the return was even greater. After the acquisition, Banco Bradesco tripled its market share and continued to grow and expand.

Luiz Carlos Trabuco Cappi is also considered a good leader because he applies a different form of managerial approach that makes people want to work harder. He initiated a platform where high executives of the organization can come together and work as one, which promoted teamwork and made supervision easier. He likewise allowed branch executive heads to make decisions with respect to the branch they are managing with little interference from the head office. This move allows the branch head to be more responsible and feel that their decisions or actions can contribute to the overall success of the bank.

With the Luiz Carlos Trabuco Cappi’s leadership, Bradesco also pioneered and incorporated some high-tech means to further improve its financial services such as the biometric reading system and the installation of R2DT bots. The biometric reading system allows customers to use their vascular palm prints on the ATM so they could transact with the bank without the need to come face to face with a bank personnel, which saves time on line queuing. The R2DT bots are design to entice potential customers by greeting them with a smile and inviting them to come and explore the insides of the bank.

Lately, Bradesco announced its new replacement for Luiz Carlos Trabuco Cappi. In an announcement made by Bradesco, Octavio de Lazari Junior will be replacing the former as President and will assume the formal responsibility by March 2018. Luiz Carlos Trabuco Cappi will be concentrating on the Chairman of the Board responsibilities and duties after the shareholders’ meeting.

Octavio de Lazari Junior is currently the President of the Bradesco Seguros Group and Vice President of Banco Bradesco. He is 54 years old.

Bradesco explained that the extension of Luiz Carlos Trabuco Cappi was due in part to the extended age limit implemented by the organization. However, the bank said that future promotions in all levels will be done as it was traditionally done, where vacated upper levels are going to be filled by credential deserving bank employees who are already employed within the corporation.

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