Luiz Carlos Trabuco: After More Than Four Decades At Bradesco, He Has Shaped The Bank Just As Much As It Has Shaped Him

Founded in 1943, Banco Bradesco is not only one of the oldest banks in Brazil, but it is also among the most successful. In eight short years, the bank had grown to become the largest private bank in the country, and it has consistently among the industry leaders since. The bank’s consistent success over the last seven decades has been down to the contribution of four key men: Amador Aguiar, Lazaro Brandao, Marcio Cypriano and Luiz Carlos Trabuco. Aguiar was the bank’s founding president opening up the bank’s first office in Marilia before overseeing its shift in headquarters to Sao Paulo in 1953. Brandao was Bradesco’s second president and he also currently serves as the chairman of the board. Marcio was the bank’s third president, having taken over in 1999. He is most remembered for aggressively expanding the bank through a number of high-profile takeovers shortly after the turn of the 20th century. However, the individual that has arguably had the greatest impact on the bank’s current standing is Luiz Carlos Trabuco. He has worked at the bank for 48 years and has had the opportunity to learn from each of his three legendary predecessors.

Before becoming president at Bradesco, the most important job Luiz Carlos Trabuco had held in his four-decade stay at the company was the president of the bank’s insurance division. With him in charge, the insurance company grew tremendously and successfully managed to cement its position as the leading player in the crowded market. A major reason for this quick success was the fact that Luiz Carlos Trabuco approached insurance as a sector to both effect social change and generate profit for the company’s shareholders. This outlook also earned him the respect of many in Brazil’s financial sector, leading to him being twice named the insurance personality of the year by Coverage Magazine. By the time he left the insurer, he had made it an integral part of the Bradesco brand as it generated 38% of the bank’s returns in 2008. These results got him named Bradesco president in 2009.

In the time since becoming the main man at Bradesco, Luiz Carlos Trabuco has managed to grow the bank tremendously. He has employed both the traditional organic growth strategy, where the bank has been slowly expanding its network and attracting new clients through marketing campaigns and some smart acquisitions. The first series of acquisitions made during his term came in 2010 when Bradesco Ibi Brazilian and Ibi Mexican that were previously the subsidiaries of Dutch multinational, C&A. The next, and arguably the biggest in the Brazilian financial industry’s recent history, acquisition came in 2015 when Bradesco bought the Brazilian operation of London-based HSBC for an estimated $5.2 billion.

Bradesco and Luiz Carlos Trabuco himself have also received a number of awards since he became president in 2009. In 2011, Bradesco surprised many in Brazil by being ranked fourth on the list of the world’s 500 greenest organizations by Newsweek. The bank’s high placing globally also meant that it was the greenest company in Brazil. On the other hand, barely months into his tenure as Bradesco president, Luiz Carlos Trabuco was included in the list of the 100 most influential Brazilians in the country by Epoca Magazine. Six years later, his completion of the HSBC acquisition got him named the entrepreneur of the year in the finance category by Istoe Dinheiro Magazine. Further, in 2016 he had the honor of having his name included in the list of the best CEOs in Brazil by Forbes Magazine.

Learn more about Luiz Carlos Trabuco: http://www.infomoney.com.br/mercados/noticia/6024599/frases-luiz-carlos-trabuco-sobre-economia-brasileira-davos

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