Jorge Moll: Studying the Act of Generosity

Jorge Moll feels puzzled for years, thinking about why giving feels excellent. He had previous experiences of being generous and charitable, and he explained that the feeling he felt was heartwarming, touching, and pleasurable. He promised to himself that he would be studying the phenomenon one day. Fast forward to the 2000s decade, Jorge Moll is now a neuroscientist, but he still remembers the feeling that he described years ago as he gives and shares things with the people around him. He found out that it was nicknamed as “helper’s high,” and Jorge Moll is dedicated to finding out the answer why it happens. Jorge Moll is a Brazilian scientist that has a huge network of good neuroscientists. He contacted his colleagues to experiment with the human brain, and one of those that he contacted was Jordan Grafman, a fellow neuroscientist. He gathered them in his clinic and explained what he wanted to find out (VivendoDeBemcomavida). Jorge Moll spearheaded the research in 2006, and he invited several willing subjects that would undergo several tests.

The tests that were given to the willing subjects are easy to do – Jorge Moll just requested them to close their eyes and use their imagination. He requested to the subjects to think about a scenario involving men’s generosity and selfishness. He had to leave the room and left the subjects to concentrate, and he went back to where Jordan Grafman stays, and they began to monitor the activities inside the subjects’ brain. As the subjects go into a deep trance, Jorge Moll and Jordan Grafman started to notice a rising trend in the brain’s activities ( They soon found out that there is a tiny area of the brain which becomes activated when someone gives or shares. This tiny area inside the brain causes the release of hormones that would be delivered to the entire body. Those who had felt helper’s high” before claimed that they could feel the pressure whenever they give and that it is addicting which is why they keep on helping as many people as they can. Jorge Moll and the neuroscientists were enlightened about what they have discovered that day.

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