JHSF is known for being the leading Brazilian high revenue real estate company. JHSF has gained recognition due to its results in the commercial incorporation market as well as the residential incorporation markets, development and management of shopping centers, development of luxury hotels and even an executive international airport.
JHSF was established in 1972 and had gained increased visibility due to its capacity of identifying new business possibilities and opportunities in a number of varied markets. Since JHSF is the first company in their area, possessing the innovation, courage, quality as well as the capacity to come up with sustainable solutions in their business as well as projects, it can be affirmed that these features are now part of the DNA of JHFS.
JHSF has developed strong business in São Paulo, Salvador, and Manaus, which are important and strategic Brazilian cities. Four business units make up JHSF:
- Fasano Hotels & Restaurants
- Executive Airport.
Since there are several other mature real estate markets on a global level, JHSF clearly anticipated market changes and was able to make changes in their business focus transitioning to the recurring revenue market. In more recent years, JHSF focused on prioritizing the implementation of projects for the development and management of shopping centers, luxury hotels. Another specific project is the Catarina Integrated Urban Development (Empreendimento Urbanístico Integrado Catarina) which involves the first phase of the Catarina Executive Airport (Aeroporto Executivo Catarina) and also, the Catarina Fashion Outlet. The recurring revenue market has provided great revenue results to JHSF.
José Auriemo Neto led JHSF as executive president from 2003 to 2014. He was replaced by Eduardo Camara in a two-year transition program that lasted 2 years. José Auriemo Neto is still the president of the administrative council. He has been leading the administrative council since 2011.
José Auriemo Neto is now looking after the brand’s interests pertaining to office buildings, hotels, as well as public developments. He takes care of JHSF’s complete portfolio, which included the Cidade Jardim shopping complex, Metrô Tucuruvi in São Paulo, the Bela Vista in Salvador, as well as the Ponta Negra shopping mall in Manaus. JHSF has two more ongoing developments in São Paulo.