How Guilherme Paulus Established CVC And GJP Hotels And Resorts In Brazil

Guilherme Paulus is an important figure when talking about tourism in Brazil and Latin America. He co-founded CVC Brasil Operadora when he was 24 years old back in 1979, which is currently the biggest tourism operator in Latin America. According to Paulus, the idea for CVC came form Carlos Vicente Cerchiari, who at the time was a state deputy. The two met on a boat trip, and Cerchiari talked to him about his interest in opening a tourist agency.

At the time, Paulus worked for Casa Faro in Sao Paulo, and due to his young age and lack of resources, Cerchiari proposed an arrangement where he would provide the initial investment to get the company started and Paulus would provide the ground work.

Read more: Operadora de turismo fundada por Guilherme Paulus adquire duas empresas argentinas do setor

Guilherme Paulus accepted the proposition due to the unique challenge that the opportunity provided. He was acknowledged for having an instinct for entrepreneurship right from the start, when it was time for the agency to open its first location. Paulus wanted to choose a place that had lots of traffic in order to benefit from the consistent flow of people. The first CVC location was outside a movie theater, the entrepreneur being aware of the fact that there would always be people passing by their store. The partnership between Paulus and Cerchiari ended after 4 years, and then Paulus took the helm of the company and continued on his own, which is when the company began to expand.

Besides his work for CVC, Guilherme Paulus is also the founder of GJP Hotels and Resorts, a brand of resorts and hotels located throughout Brazil. He established the company back in 2005, and what started as a small venture turned into a large hotel chain. In 2017 he earned the title Entrepreneur of the Year from the Isto É Dinheiro’s publication, as a result of his work for GJP. Paulus spent about $600 million in order to build new hotels throughout the country, and the rapid expansion has been responsible for employing approximately 1,900 Brazilians. Despite playing an important role in both companies, Guilherme Paulus still takes 2-3 days out of his week to visit GJP hotels in order to talk to clients and employees and understand their needs.

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