Even though Fabletics is all about making sure their customers are taken care of, there are certain things they feel like they need to do to make sure their customers get the outfits they want. Perhaps one of the biggest things they have done for their customers is offer the reverse showroom shopping experience. With the reverse showroom technique, customers are shown just a small portion of what the company has to offer. They are only shown clothes that will make it easy for them to fit what they need. They are also only shown them based on the answers they provided in the Lifestyle Quiz. With the quiz, they can answer questions about themselves, their style and what they plan to use the clothes for. It gives Fabletics an idea of the best clothes for each of their needs so they don’t have to worry about how they are going to shop or what they have to search through to get the clothes they want.
From there, Fabletics knows they can show their customers other options. They also know they will be able to make all the right choices no matter what their customers are looking for. It will help them send the clothes directly to customers so they don’t have to worry about shopping, having them shipped and going through a long process of getting the clothes they need. Fabletics knows what it takes and knows there will be different opportunities customers can take advantage of because of what they have to offer.
There have been other ways Kate Hudson and Fabletics have helped people, but all of them go back to the convenience factor. They need to make sure things are convenient and things are getting better for all the people who they are doing business with. It is their responsibility to make everything more convenient.
Fabletics feels if they can provide perfect outfits in a way that is convenient for all their customers, they will be able to take on big name brands like Amazon. They want to give their customers everything they can and being a brand as big as Amazon will give them the chance they need to do that in a way that is easy for all of their customers to understand and take advantage of. It will help them through different things they are able to deal with so they don’t have to worry about their issues.