Doe Deere and her Colorful Journey to Success

With a heart full of color and a dream for creating, Doe Deere created a reality that she fell in love with; this bright and fun reality also ended up producing a company that many individuals fell in love with as well. Doe Deere was also an artist at heart, and one of her first artistic dreams was to become a musician. After moving to New York when she was only seventeen years old, Doe made her dream come true, as she joined a band. Interestingly, this musician dream lead to another, as the band is where she met her husband, who currently helps Doe Deere run their company, Lime Crime.

The story behind why Lime Crime came about is one that can inspire us all. As an artistic soul, Doe Deere had style that was out of the box. This style yearned for bright colors and fun, unique hues. Unfortunately, Doe Deere had difficulty finding this makeup in cosmetic stores. Unsatisfied with the traditional shades of makeup, Doe Deere decided she would create the unique shades she wished to wear herself! Influenced by one of her favorite colors, as well as her rebellious attitude, the name Lime Crime was created. However, the lack of bright makeup shades on beauty retailers’ shelves wasn’t the only push for creating Lime Crime; Doe Deere wanted to see products made without animal cruelty, so she made sure that her products were certified by PETA and Leaping Bunny as cruelty-free (and vegan)!

Excited to see that many other people were interested (and purchasing) the products created by herself, Doe Deere realized that she had a niche for creating unique products that hadn’t been quite established yet. Taking this to the next level, Doe Deere applied her business skills she had learned from her band days and applied them to Lime Crime. Both Doe’s husband and herself also learned how to be a team during their days of making music, so they had a great foundation to start with. Doe Deere wishes to spread the message that each and every person has a gift. Some gifts aren’t ordinary, and in fact, those are the gifts that have a capability to turn heads. Whether it is traditional or unique, each gift should be embraced. It is also a message of Doe’s to be fearless when expressing yourself. After all, she has the brightest (and coolest) hair!


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