Darius Fisher, a digital crisis expert and “fixer” of public figures’ online reputations, wrote an article on the Huffington Post which helps the average person recover from photo slip ups. In case unfavorable photos of you end up online, there are several steps you can take, according to Fisher. One, you should act quickly to minimize damage. Another tip is to optimize your search results with enhanced SEO techniques so that favorable information about you becomes the first results. Of course, you should also address the situation publicly if necessary, and legally if possible. Most importantly, however, is to learn from the mistakes you made that created the difficult situation you are currently in.
Fisher is the perfect go-to guy for this kind of information. Employed by Status Labs, a company specializing in enhancing public figures’ and companies’ online reputations, he has a lot of experience in assisting those in the public eye. He says that the most shocking and common issue he encounters with public figures is their lack of preparation for these kinds of blow ups.
It’s interesting how, in the modern age, the online world has become so all encompassing. In many ways the world inside the screen is imaginary; it is not the experience of the world face-to-face, but it is highly important to take this world seriously. An example Fisher gives of the power of the online world is the case of a businessman who flew under the radar until news of his divorce hit the papers. It suddenly was his first search result online, becoming the thing that defined him.
Many older executives have a hard time understanding how powerful the online world can be. Their lack of preparation for these kinds of situations can make the issues they deal with much worse. Fisher’s biggest piece of advice is to gain better understanding of the power of the computer, and the potential fallout of bad press that can spread like wildfire.
Additional Links: http://www.prweek.com/article/1364574/darius-fisher-innovation-50