When it comes to business, a sign of a business that wins awards is that it provides services that improves lives. In Darius Fisher’s case, he has started Status Labs which is focused on improving the reputation of individuals so that they can move on with their lives and be successful. Darius Fisher is someone that is making a difference in the lives of a lot of people. As a result, he has won the award “Business Development Individual of the Year”. Given that he has a skill for marketing that brings about greater success for the individual who contacts him, it is no wonder that he is gaining recognition.
Darius Fisher not only offers services that improves people’s careers, business, and lives, he is also very good at it. He also has proof of his skills. His company, Status Labs has experienced a crisis that he has helped it recover from. This has not only shown that he is very skilled at what he is doing, but also that he is someone that listens to people and is willing to change public perception. He does not brush off every complaint as invalid or a sign that he is doing the right thing.
Darius Fisher has helped people who are victims of various crises and scandals. Among the clients that he has helped out was one that has gotten doxxed. All of personal contact information has been leaked online. He has managed to get rid of the information so that the client can go on with her life without looking over her shoulder. He is also looking at another situation with a teacher who had an altercation at a college. He is working on improving the reputation of the teacher so that she could continue to live a productive life. Darius Fisher’s company is based on second chances.
Status Labs is one of those companies whose ideas speaks for themselves. Reputation management is one thing that businesses lean on most, especially when customers are unfair in their ratings in order to show power. It happens a lot, it’s why most businesses get more bad reviews than negative ones. This especially rings true for smaller businesses that can’t afford to buy reviews like corporations may be able to. Darius Fisher is building a unique way to further push the barriers of internet marketing, with globally growing Status Labs at the helm of everything.
Fisher has continued to expand both the services offered via Status Labs, and their availability to countries around the world. He recognized that people need access to marketing packages that they don’t have to learn how to manage. Search engine optimization is one thing that comes to mind that your average restaurant owner in a high populated area needs to utilize but can’t! At least not alone, and that’s just one of many examples where people are missing out on large amounts of business because they don’t know where to turn.
And Status Labs isn’t just a search engine optimization solution. They do social media marketing, as well as all sorts of other promotional packages that are both affordable and targeted. There are plenty of websites out there which offer fake promotion, through fake accounts and randomly generated buzz. Instead, ranking on all major websites that matter to your business, (such as Yelp and others based around critiquing businesses in general), is exactly what you can be doing without all of the hassle.
Why should you have to go and organize all of your promotion yourself? Status Labs, just as many other people have tried in the past, has made it easy and affordable for anyone, from small business to corporation. Whether you are just trying to get noticed more, or fix damaged reputation caused by negative, unrealistic reviews, Status Labs has got your back. Check them out on Tumblr.
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Since the advent of the internet, news travels fast. What’s more, the ability for companies and institutions to keep bad practices and poor service under wraps has been close to obliterated. Anyone with a bad word about any institution can now let the world know in just a few seconds thanks to endless review platforms available on the web. Review sites like Yelp and TripAdvisor have grown into huge businesses. Ironically even online reputation companies have a review site. This is a double edged sword. Reviewers are not vetted; a wide range of psychological factors can influence why something is reviewed. Thus, reputation management was born. For a set amount of money, parties can have their internet reputation scrubbed clean and formed anew. However, in some case this isn’t always justifiable.
A strange case for online reputation management, the Chancellor of the University of California, Davis has been forced to go on leave after reports circulated regarding student protestors being sprayed by campus police. The ORM industry is not regulated in any way. In fact, they claim it is possible to do anything for a set price. In this case, a very crucial social issue is being swept under the rug for the sake of the University’s name. The ethical implications of this concerned students who had heard that the Chancellor paid $175,000 to improve its online image. While the chancellor was asked to take leave, it is debatable that any wrong was committed.
However, ORM does not work by “erasing” any content on the web. It does however, dilute it through the addition of positive content. This content will theoretically outrank the negative content that is spread throughout the web. Many businesses have used online reputation management services to gurantee that their company is presented in a balanced manner. Unless a business has committed an serious crime or readily takes questional stances on ethical issues, it is likely that a few detractors will not actually present an authentic picture of the business’s operations.
Negativity isn’t always a bad things; statistics state that negative results can sometimes drive up the rank of a website in google search results. This is because of the way rankings work. There is another side of the coin where another business or person objectively targets an individual or a business due to a personal objective or simply out of competition. This can lead to unjustified negative reviews for business. So in the case of UC Davis chancellor, it is an understatement that there was some concern over the ethics of covering up an unfair action committed by campus police, however, it is unlikely that the news could have been taken down and covered up forever.
Darius Fisher, a digital crisis expert and “fixer” of public figures’ online reputations, wrote an article on the Huffington Post which helps the average person recover from photo slip ups. In case unfavorable photos of you end up online, there are several steps you can take, according to Fisher. One, you should act quickly to minimize damage. Another tip is to optimize your search results with enhanced SEO techniques so that favorable information about you becomes the first results. Of course, you should also address the situation publicly if necessary, and legally if possible. Most importantly, however, is to learn from the mistakes you made that created the difficult situation you are currently in.
Fisher is the perfect go-to guy for this kind of information. Employed by Status Labs, a company specializing in enhancing public figures’ and companies’ online reputations, he has a lot of experience in assisting those in the public eye. He says that the most shocking and common issue he encounters with public figures is their lack of preparation for these kinds of blow ups.
It’s interesting how, in the modern age, the online world has become so all encompassing. In many ways the world inside the screen is imaginary; it is not the experience of the world face-to-face, but it is highly important to take this world seriously. An example Fisher gives of the power of the online world is the case of a businessman who flew under the radar until news of his divorce hit the papers. It suddenly was his first search result online, becoming the thing that defined him.
Many older executives have a hard time understanding how powerful the online world can be. Their lack of preparation for these kinds of situations can make the issues they deal with much worse. Fisher’s biggest piece of advice is to gain better understanding of the power of the computer, and the potential fallout of bad press that can spread like wildfire.
Additional Links: http://www.prweek.com/article/1364574/darius-fisher-innovation-50