The Lip Balm Revolution

The Oral Care Industry has always been a hot topic in mainstream society whether you like it or not. The products come in many different sizes, flavors, and strengths. This industry is no “cake walk” as it’s loaded with hundreds of brands which can leave the consumer very frustrated on what to buy. When it comes to making a statement or impact on society, Evolution of Smooth is the brand with the plan. Fast Company reveals that Evolution of Smooth is creating the biggest waves and is making the most noise as of today. Brands such as Chapstick, Blistex, and Burt’s Bees are still around, but they haven’t made any unique or necessary changes to get the public in a uproar.

EOS lip balm is actually the second best selling lip balm in the nation right behind Burt’s Bees. Of “Burt’s” has many a year head start which has made it into a well established brand. EOS on the other hand has had to work it’s way up with hard work over an 8 year span and the hard work is paying off with 1 Million units of these cylindrical spheres being sold on a weekly basis. EOS has a great marketing team that knows exactly who is purchasing the products and this targeted marketing is working wonders. It is reported that Evolution of Smooth should be looking at sales around $2 Billion by the time 2020 comes around which will surely place it at the very top of the lip balm apex.

Even celebrities have gotten in on this craze with Christina Aguilera, Miley Cyrus, Demi Lovato, Jennifer Lopez, and Kim Kardashian have all been spotted applying the delightful flavored EOS lip balm. Whether your taste buds are seeking strawberry sorbet, medicated tangerine, sweet mint, blueberry acai, or passion fruit; the Evolution of Smooth has what you need when you need it. The products are available on eBay or thru the website, https://evolutionofsmooth.com/lip-balm/smooth-spheres.html.

 

EOS Lip Balms Are the Lip Balm of the Future

Second only in sales to Burt’s Bees; the EOS lip balms have become one of the top selling beauty companies of the last few years. They worked hard to get their company where they are at now. According to the story published by fastcompany.com, EOS started their company with a goal to create an innovative product that would beat the odds to become a success. It was a bit of a gamble, but the creators of EOS knew they had nothing to lose and everything to prove to a world that believes new companies just don’t stand a chance in the modern world. They used modernity to beat that thought that the modern world is unchangeable.

EOS is known for their round shape and colorful containers. This was initially not a positive idea from retailers’ view points. Many male employees at retailers turned down the product because of the weird design. It took one female employee at Walgreen HQ to say that the EOS shapes were fun and that she would love to see them at Walgreen. Customers also loved it. They flocked to Walgreen to pick up the little egg shaped lip balms that were made from natural ingredients.

The EOS company amped up their marketing to use modern techniques. They weren’t interested in creating magazine ads or television ads that would get fewer views. They chose to create ads on YouTube and on social media that would be aimed at millennial shoppers. This helped their sales astronomically. For more information, visit the company’s website at evolutionofsmooth.com.

Product Links:

  1. http://www.ebay.com/bhp/eos-lip-balm
  2. http://www.racked.com/2014/10/31/7571165/eos-lip-balm

The Genius Marketing Strategy of the EOS Lip Balm in the Company’s Start-Up Years.

Ladies and beauty fanatics have been buying lip balm from supermarkets or drug stores for decades. The balm came with flavors such as mint or cherry or without one.

Evolution Of Smooth (EOS) changed the game seven years ago. The lip balms replaced their predecessors in stores like Walmart, Walgreens, and Target and personal items of celebrities like Kim Kardashian, Christina Aguilera, and Miley Cyrus. Beauty critics like Cosmo and Allure continuously raved about the sweetly flavored grapefruit or honeydew lip balms.

This uproar was reflected in the income returns of the founders of EOS.The company holds the second most successful position nationwide after Burt’s and Bees with a net worth of $250 million.

EOS lip balm sells more than a million units weekly.

With more focus towards oral and lip care, EOS leads the campaign with their natural and organic lip balms. The global market is estimated to reach $2 billion in 2020.

Mehra, Craig Dubitsky, and Jonathan Teller established evolutionofsmooth.com almost a decade ago with an aim to reform the industry more than one way.

The predecessors in the industry did not cater to the hygiene of the users as researched by these entrepreneurs.Numerous ladies confirmed the dislike of having to smear out the balm with their fingers.

The lip balm containers in the various stores were of nearly the same look.

The three set out to innovate an eye pleasing, aromatic and pleasurable nature inspired brand.

Mehra and his team created a buzz with these new product by installing an automated machine that manufactured a significant amount of lip balm to match the increasing demand.

By integrating the old marketing methods of magazines and newspaper with social media like Facebook, blogs, and celebrity endorsements, they quickly dominated the advertising market.

The current owners, Mehra and Teller gear towards new products regularly to satisfy their customers.

Read the full EOS story here: https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick?utm_content=buffer47040&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer