Luiz Carlos Trabuco Cappi’s Rise Through The Ranks

A native of Brazil, Luiz Carlos Trabuco Cappi was born in Marilia, Sao Paolo on October 5, 1951. He started working with Banco Bradesco in1969, where he rose through the ranks until his current position today as the President and CEO of the bank.

He assumed the CEO position when Lazaro Brandao, 91, retired earlier. Luiz Carlos Trabuco Cappi got his Degree in Philosophy at Sao Paolo’s School of Philosophy, Sciences and Literature. Most of his professional time was devoted to Bradesco ever since he entered the bank in 1969. He worked his way from the bottom ranks to the top until he got promoted to Department Director 1984. Afterwards he was assigned as Managing Officer in 1998, and moves on to become an Executive President in 1999.

His remarkable rise in career was due to his diligent work and loyalty to the organization that he started with. When he was appointed as the President of Banco Bradesco in 2009, he instigated a move that will lead Bradesco to become one of the most sought after banks in Brazil. Way back then, Bradesco lost a part of its market share because Unibanco its rival merged with Banco Itau. To be able to regain what was lost both in finances and market share, Luiz Carlos Trabuco Cappi made a proposal to purchase HSBC Brasil, which as ultimately approved by Lazaro Brandao. The cost of the acquisition was great but the return was even greater. After the acquisition, Banco Bradesco tripled its market share and continued to grow and expand.

Luiz Carlos Trabuco Cappi is also considered a good leader because he applies a different form of managerial approach that makes people want to work harder. He initiated a platform where high executives of the organization can come together and work as one, which promoted teamwork and made supervision easier. He likewise allowed branch executive heads to make decisions with respect to the branch they are managing with little interference from the head office. This move allows the branch head to be more responsible and feel that their decisions or actions can contribute to the overall success of the bank.

With the Luiz Carlos Trabuco Cappi’s leadership, Bradesco also pioneered and incorporated some high-tech means to further improve its financial services such as the biometric reading system and the installation of R2DT bots. The biometric reading system allows customers to use their vascular palm prints on the ATM so they could transact with the bank without the need to come face to face with a bank personnel, which saves time on line queuing. The R2DT bots are design to entice potential customers by greeting them with a smile and inviting them to come and explore the insides of the bank.

Lately, Bradesco announced its new replacement for Luiz Carlos Trabuco Cappi. In an announcement made by Bradesco, Octavio de Lazari Junior will be replacing the former as President and will assume the formal responsibility by March 2018. Luiz Carlos Trabuco Cappi will be concentrating on the Chairman of the Board responsibilities and duties after the shareholders’ meeting.

Octavio de Lazari Junior is currently the President of the Bradesco Seguros Group and Vice President of Banco Bradesco. He is 54 years old.

Bradesco explained that the extension of Luiz Carlos Trabuco Cappi was due in part to the extended age limit implemented by the organization. However, the bank said that future promotions in all levels will be done as it was traditionally done, where vacated upper levels are going to be filled by credential deserving bank employees who are already employed within the corporation.

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Luiz Carlos Trabuco: After More Than Four Decades At Bradesco, He Has Shaped The Bank Just As Much As It Has Shaped Him

Founded in 1943, Banco Bradesco is not only one of the oldest banks in Brazil, but it is also among the most successful. In eight short years, the bank had grown to become the largest private bank in the country, and it has consistently among the industry leaders since. The bank’s consistent success over the last seven decades has been down to the contribution of four key men: Amador Aguiar, Lazaro Brandao, Marcio Cypriano and Luiz Carlos Trabuco. Aguiar was the bank’s founding president opening up the bank’s first office in Marilia before overseeing its shift in headquarters to Sao Paulo in 1953. Brandao was Bradesco’s second president and he also currently serves as the chairman of the board. Marcio was the bank’s third president, having taken over in 1999. He is most remembered for aggressively expanding the bank through a number of high-profile takeovers shortly after the turn of the 20th century. However, the individual that has arguably had the greatest impact on the bank’s current standing is Luiz Carlos Trabuco. He has worked at the bank for 48 years and has had the opportunity to learn from each of his three legendary predecessors.

Before becoming president at Bradesco, the most important job Luiz Carlos Trabuco had held in his four-decade stay at the company was the president of the bank’s insurance division. With him in charge, the insurance company grew tremendously and successfully managed to cement its position as the leading player in the crowded market. A major reason for this quick success was the fact that Luiz Carlos Trabuco approached insurance as a sector to both effect social change and generate profit for the company’s shareholders. This outlook also earned him the respect of many in Brazil’s financial sector, leading to him being twice named the insurance personality of the year by Coverage Magazine. By the time he left the insurer, he had made it an integral part of the Bradesco brand as it generated 38% of the bank’s returns in 2008. These results got him named Bradesco president in 2009.

In the time since becoming the main man at Bradesco, Luiz Carlos Trabuco has managed to grow the bank tremendously. He has employed both the traditional organic growth strategy, where the bank has been slowly expanding its network and attracting new clients through marketing campaigns and some smart acquisitions. The first series of acquisitions made during his term came in 2010 when Bradesco Ibi Brazilian and Ibi Mexican that were previously the subsidiaries of Dutch multinational, C&A. The next, and arguably the biggest in the Brazilian financial industry’s recent history, acquisition came in 2015 when Bradesco bought the Brazilian operation of London-based HSBC for an estimated $5.2 billion.

Bradesco and Luiz Carlos Trabuco himself have also received a number of awards since he became president in 2009. In 2011, Bradesco surprised many in Brazil by being ranked fourth on the list of the world’s 500 greenest organizations by Newsweek. The bank’s high placing globally also meant that it was the greenest company in Brazil. On the other hand, barely months into his tenure as Bradesco president, Luiz Carlos Trabuco was included in the list of the 100 most influential Brazilians in the country by Epoca Magazine. Six years later, his completion of the HSBC acquisition got him named the entrepreneur of the year in the finance category by Istoe Dinheiro Magazine. Further, in 2016 he had the honor of having his name included in the list of the best CEOs in Brazil by Forbes Magazine.

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